HL 325 - Advanced Hospitality Marketing

Credits: 3

This course is designed to provide students with a better understanding of service marketing exploring the selected issues in the hospitality and tourism industry. Marketing plays a significant role for all firms, and understanding how to best utilize marketing resources is a critical skill in real-world applications

Pre-Requisites: HL 201 with a minimum grade of 2.0
Repeatable: May not be repeated for credit