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Nov 21, 2024
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2024-2025 Undergraduate Bulletin
Communication and Media Studies - Public Relations and Professional Communication Concentration
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Return to: Academic Programs
The Public Relations and Professional Communication concentration, which blends theory with practice, focuses on the ways in which organizations use interpersonal and media channels to establish mutually beneficial relationships and to accomplish specific goals. Students in this concentration will gain real world experience working with businesses and nonprofit organizations. Students will also focus on learning the theories and ethical practices of strategic communication, persuasion and public relations while developing a range of communication skills appropriate for professional settings.
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Communication Studies Requirements
All students choosing to major in Communication Studies must fulfill specific department core requirements. These courses contain skills, theory, analysis, performance, writing, and research. They are as follows (29 credits): Concentration Requirements
The strategic communication concentration, which blends theory with practice, focuses on the ways in which organizations use interpersonal and ever-evolving media channels to establish mutually beneficial relationships and to accomplish specific goals. Students in this concentration will gain real world experience working with businesses and nonprofit organizations. Students will also focus on learning the theories and ethical practices of strategic communication, persuasion and public relations while developing a range of communication skills appropriate for professional settings. All students pursuing a concentration in Strategic Communication will take the following two courses (6 credits): In Addition
In addition, students pursuing a concentration in Strategic Communication will complete 9bcredits selected from the following courses: Recommended Course Sequence
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Return to: Academic Programs
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