Marketing Minor

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Coordinator: Dr. Ge Grace Xiao

Total minimum number of credits required for a minor in Marketing - 18

For majors in other disciplines, The Jay S. Sidhu School of Business and Leadership offers an 18 credit minor in Marketing. Students considering careers in or involving aspects of the marketing profession will find the Minor in Marketing an excellent complement to their primary academic and career interests. All students seeking the Minor in Marketing will be required to complete a minimum of eighteen (18) credits from the following list of courses:

Requirements

MKT 221 - Marketing Credits: 3

Plus, 15 Credits of Marketing or Marketing Related Courses From the Following List

MKT 322 - Integrated Marketing Communication Credits: 3
MKT 324 - Retailing Credits: 3
MKT 326 - The Selling Process Credits: 3
MKT 327 - Seminar in Social Media Marketing Credits: 3
MKT 328 - Consumer Behavior Credits: 3
MKT 357 - Digital Marketing Credits: 3
MKT 198 - Topics in Marketing Credits: 3
OR
MKT 298 - Topics in Marketing Credits: 3
OR
MKT 398 - Topics in Marketing Credits: 3
MKT 419 - Marketing Research Analytics Credits: 3
MKT 462 - Marketing Internship Credits: 3