May 18, 2024  
2023-2024 Undergraduate Bulletin 
    
2023-2024 Undergraduate Bulletin

Marketing Major, B.B.A.


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Coordinator: Dr. Ge Grace Xiao

Marketing majors choose courses to prepare themselves for careers in marketing fields that range from product management, advertising, sales and account management to retailing, e-business, distribution management, and strategic marketing planning in entrepreneurial, corporate, or not-for-profit organizations. Students can look forward to career opportunities in large and small organizations representing a spectrum of industrial, consumer goods, service, and e-commerce firms in public- and private-sector institutions. Our students are expected to engage with the marketplace. Enhancing corporate competitiveness and delivering customer value is the starting goal for faculty and students in the Marketing Major. Consumer behavior, market segmentation, products as solutions, pricing, and brand strategy are taught with innovation and application. Sidhu Marketing Majors get much more than a classroom education - they partner with area businesses and organizations to deliver value for our community. For example, class projects give students the chance to tackle key marketing issues for many local and regional organizations. Many students participate in consulting projects through the Wilkes Small Business Development Center. Students are also invited to demonstrate their skills by participating in national competitions such as Collegiate Effie Challenges.

Total minimum number of credits required for a Major in Marketing leading to the Bachelor of Business Administration degree - 122.

The Marketing major requires an additional 27 credits, including:

Requirements for the Marketing Major (27 Credits Total) Credits


Each Student with a Major in Marketing Must Complete 15 of the Following Credits:


Required Courses and Recommended Course Sequence


Total Credits: 14


Second Semester


Total Credits: 14


Total Credits: 16


Fourth Semester


Total Credits: 15


Fifth Semester


Total Credits: 16


Sixth Semester


  • Humanities Distribution Requirement (Area I) Credits: 3
  • Credits: 3
  • MKT Major Course Credits: 3
  • MKT Major Course Credits: 3
  • MKT Major Course Credits: 3

Total Credits: 15


Seventh Semester


Total Credits: 16


Eighth Semester


Total Credits: 15


Total Credits: 121


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