May 18, 2024  
2023-2024 Undergraduate Bulletin 
    
2023-2024 Undergraduate Bulletin

Communications - Strategic Communication Concentration, B.A.


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Communication Studies Requirements


All students choosing to major in Communication Studies must fulfill specific department core requirements. These courses contain skills, theory, analysis, performance, writing, and research. They are as follows (29 credits):

Concentration Requirements


The strategic communication concentration, which blends theory with practice, focuses on the ways in which organizations use interpersonal and ever-evolving media channels to establish mutually beneficial relationships and to accomplish specific goals. Students in this concentration will gain real world experience working with businesses and nonprofit organizations. Students will also focus on learning the theories and ethical practices of strategic communication, persuasion and public relations while developing a range of communication skills appropriate for professional settings.

All students pursuing a concentration in Strategic Communication will take the following two courses (6 credits):

In Addition


In addition, students pursuing a concentration in Strategic Communication will complete 6 credits selected from the following courses:

Recommended Course Sequence


First Semester


Total Credits: 15-16


Second Semester


Total Credits: 15-16


Third Semester


Total Credits: 16


Fourth Semester


Total Credits: 15


Fifth Semester


Total Credits: 15


Sixth Semester


Total Credits: 16


Seventh Semester


Total Credits: 15


Eighth Semester


Total Credits: 15


Total Credits: 163-165


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