Communications - Strategic Communication Concentration, B.A.

Communication Studies Requirements

All students choosing to major in Communication Studies must fulfill specific department core requirements. These courses contain skills, theory, analysis, performance, writing, and research. They are as follows (29 credits):

• COM 101 - Fundamentals of Public Speaking Credits: 3
• COM 102 - Principles of Communication Credits: 3
• COM 124 - Mass Media Literacy Credits: 3
• COM 144 - Department Practicum Credits: 1-2 (2 credits minimum with at least one in each concentration taken)
• COM 202 - Interpersonal Communication Credits: 3
• COM 260 - Basic Newswriting Credits: 3
• COM 261 - Multimedia Communication Credits: 3
• COM 304 - Intercultural Communication Credits: 3
• COM 324 - Communication Research Methods I Credits: 3
• COM 397 - Senior Seminar/Communications Credits: 3

Concentration Requirements

The strategic communication concentration, which blends theory with practice, focuses on the ways in which organizations use interpersonal and ever-evolving media channels to establish mutually beneficial relationships and to accomplish specific goals. Students in this concentration will gain real world experience working with businesses and nonprofit organizations. Students will also focus on learning the theories and ethical practices of strategic communication, persuasion and public relations while developing a range of communication skills appropriate for professional settings.

All students pursuing a concentration in Strategic Communication will take the following two courses (6 credits):

• COM 302 - Fundamentals of Public Relations Credits: 3
• COM 303 - Organizational Communication Credits: 3

Recommended Course Sequence

Total Credits: 163-165