COM 271 - Public Relations

Credits: 3

This course is an introduction to the fundamentals of public relations practice, including program planning and evaluation, media relations, writing for PR, and coordinating special events and functions. Students will work in teams to assist clients in creating long- and short-term PR plans, as well as fulfilling pre-determined goals. Students will also become familiar with project management, as well as networking, in terms of client- and self-promotion.

Pre-Requisites: COM 260
Repeatable: May not be repeated for credit
Lecture: 3
Lab: 0
Discussion: 0
Clinical: 0