MKT 327 - Seminar in Social Media Marketing

Credits: 3

This course provides an in-depth examination of social media marketing, which is the use of social media by marketers to increase brand awareness, identify key audiences, generate leads and build meaningful relationships with customers. Students will learn how to utilize new and constantly updated social media marketing strategies for businesses, and lead discussion of implementing a successful business strategy for Facebook, Instagram, Twitter, Snapchat, Pinterest, Linkedin and etc.

Terms Offered: Fall
Repeatable: May not be repeated for credit