COM 352 - Advanced Public Relations Campaigns

Credits: 3

An advanced course in public relations, taught in seminar Format. Emphasis is placed on planning, researching, budgeting, carrying out and evaluating actual public relations campaigns. The course is both writing and speaking intensive. in cooperation with various community-based businesses and non-profit clients, student ‘teams’ conduct actual semester-long promotional campaigns. Students should be competent in basic newswriting, interviewing, and fundamentals of public relations.

Pre-Requisites: COM 302.
Repeatable: May not be repeated for credit