Feb 21, 2024  
2022-2023 Undergraduate Bulletin 
    
2022-2023 Undergraduate Bulletin [ARCHIVED CATALOG]

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MKT 221 - Marketing


Credits: 3

An introduction to the planning and activities of marketing. Emphasis on budgeting, product conception and development, pricing, distribution channels, and promotion.

Pre-Requisites: BA 152  or BA 153  with a minimum grade of 2.0



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