Digital Design and Media Art Major, B.A. - Cognate Minor in Marketing

Cognate Minor in Marketing - 18 credits

The following courses are required for a cognate minor in Marketing:

• BA 153 - Management Foundations Credits: 3
• ENT 201 - Nature and Essence of Entrepreneurship Credits: 3
• ENT 203 - Opportunity Identification: Innovation and Creativity Credits: 3 (included in the IM core curriculum)
• MKT 221 - Marketing Credits: 3
• MKT 322 - Integrated Marketing Communication Credits: 3
• MKT 327 - Seminar in Social Media Marketing Credits: 3
• MKT 328 - Consumer Behavior Credits: 3